By Vel is a Ukrainian children’s and teen fashion brand founded by two sisters in 2019, transforming imagination, freedom, and childhood dreams into a unique fashion language. Continuing its signature Secret Garden story, the new collection “Alice Through the Looking Glass” invited guests into a poetic world where reflections, fantasy, and inner freedom merge into contemporary couture expression.
The collection featured airy flowing dresses, sculptural silhouettes, unconventional shapes, and delicate pastel tones reimagined from the brand’s earliest collections — symbolizing the brightest childhood dreams and emotions. Through its distinctive aesthetic blending tenderness, boldness, and playfulness, by Vel once again celebrated authenticity, creativity, and the magic that lives within every child.
